Job Description

JOB DESCRIPTION

Job Title: Art Director / Lead Graphic Designer

Department: Creative

Reports To: Director of Brand

FLSA Status: Exempt

Compensation Base Range: $80,000.00 - $105,000.00 Annually

WHO WE ARE:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment .

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

OUR CORE VALUES:

Think Like a Customer - We empathize with our customers; understand the ' why' behind every decision we make

Progress not Perfection - We don't let perfect get in the way of good ; we are better today than we were yesterday

Positive Attitude - Be a glass half-full kind of person and remember to have fun

Teamwork without Ego - We put the team above ourselves; we only win together

Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

WHAT'S IN IT FOR YOU:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

DAY ONE BENEFITS!

• Medical, Dental, Vision (100% premiums covered by REP for employee only coverage) 
• Health Savings Account (HSA) with employer contributions 
• Flexible Spending Account (FSA) options 
• LTD/STD, Life and AD&D (100% premiums covered by REP)  
• 401k and Roth options with employer match up to 4% 
• Employee Assistance Program (EAP) 

RECHARGE YOURSELF!

• 4 weeks of PTO accrued during your first year 
• 48 hours of sick leave annually 
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment    
• Birthday - Paid day off 

PUMPED-UP PERKS!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance 
• Quarterly funded company perks
• Full access to employee gym 
• Employee discount on REP equipment and apparel 
• Daily snacks and drinks provided by REP (for onsite employees) 
• 'Fitness' casual attire 
• Company and team building events  
• Professional growth and development within the organization 
• LIFE-WORK balance 

ABOUT THE ROLE:

As the Art Director , you will oversee the visual direction of the REP brand and manage the innovative output of our graphic design team, comprising two skilled designers. Your role is critical in blending high-level design execution with strategic, managerial, and technical oversight, ensuring all visual content is compelling, on-brand, and leverages cutting-edge design technologies, including AI-driven design tools. In this role, your team of G raphic D esigners would execute 80% of the work and this role would execute 20% and review and provide feedback on the 80% workload completed by the graphic design team .

ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned .

Essential Job Functions:

• Lead and manage graphic design projects from conception to completion, ensuring a high standard of visual execution across all media.
• Innovate and implement AI-driven design processes to enhance creativity and efficiency within the team.
• Collaborate with cross-functional teams, including product development, events, commercial sales, and others, to create compelling and cohesive visual narratives.
• Review, approve, and adjust designs and materials submitted by team members, ensuring all work meets or exceeds the company's creative standards.
• Manage and prioritize projects, setting realistic deadlines and ensuring efficient workflow to meet project objectives and deadlines.
• Stay ahead of industry trends and advancements, incorporating new ideas , especially AI and digital technologies, into team projects and workflows.
• Present design concepts and final deliverables to internal and external stakeholders, articulating design vision and rationale.
• Develop and maintain the visual design guidelines and ensure brand consistency across all visuals produced by the team.

SUPERVISORY RESPONSIBILITIES:

• This role would be responsible to g uide, mentor, and provide feedback on two direct reports, ensuring professional growth and high-quality design outputs.

WHAT YOU WILL BRING:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required . Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public .
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Exceptional organizational skills and ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Excellent communication and interpersonal skills, with a knack for nurturing team dynamics and collaboration.
• Creative problem-solving skills with attention to detail and a passion for innovation.

EDUCATION AND/OR EXPERIENCE:

• Bachelor's degree (B. A.) from four-year college or university; or a t least 8 years of professional design experience, with a proven track record of successful project management and team leadership.
• Strong portfolio showcasing high-end design skills and creative variety across multiple platforms (digital, print, social media, etc.).
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with other design software. Fimga a plus.
• Experience in utilizing AI design tools and software to optimize design processes and outputs.
• Played a role in developing/building an in-house team

CORE COMPETENCIES:

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.

Resourcefulness - Securing and deploying resources effectively and efficiently.

Collaborates - building partnerships and working collaboratively with others to meet shared objectives

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Communicates Effectively - developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

Balances Stakeholders - Anticipating and balancing the needs of multiple stakeholders

Drives vision and purpose - Painting a compelling picture of the vision and strategy that motivates others to action.

Directs Work - Providing direction, delegating, and removing obstacles to get work done.

Builds Effective Teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone , type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions . The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 50 pounds and rarely lift and/or move up to 100 pounds assisted . S pecific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.

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