Brand Marketing & Content Specialist Job at Swiftwick, Nashville, TN

bXRJV0dDbytuV25SNmVYdVdjY3V1ak9JZ3c9PQ==
  • Swiftwick
  • Nashville, TN

Job Description

Who We are

At Swiftwick, we design, engineer and manufacture performance socks that are designed for endurance athletes. We exist to help runners and cyclists grow, persist and push towards their next race, goal, or challenge.

We are seeking a creative and results-driven individual to join our team as Brand Marketing & Content Specialist, to execute Swiftwick’s go-to-market strategy for all brand and product marketing campaigns. The ideal candidate has a deep understanding of our target consumer, is a strategic thinker, creative project manager, and a skilled storyteller with attention to detail and an aptitude to learn. You are analytical and understand business, yet are creative and love to think outside the box. You are always dreaming up new ideas, keeping up with the culturally relevant moments, and all the latest in performance lifestyle trends.

The role will report directly to our Head of Integrated Marketing and is based in Nashville, TN.

Your Responsibilities

  • Partner with the Head of Integrated Marketing to develop a content strategy that aligns with our brand and business objectives and resonates with our target audience, with the goal of creating brand heat and generating excitement. Key channels of responsibility include organic social, editorial, email, and SMS
  • As a key member of the marketing team, you will be responsible for producing “outside-of-the-box” creative marketing content that is high-quality, engaging, and informative, while developing a strategic plan to execute across various formats across the company’s website, email, SMS, blogs and social media posts, in accordance with launch dates
  • Lead monthly content meetings and work closely with ecomm and marketing partners to ensure alignment and brand consistency across channels and tactics.
  • Lead our influencer marketing / content creator program, ensuring that we are top-of-mind in key digital communities
  • Copywriting: craft exceptional brand narrative copy for various websites and marketing materials, ensuring consistency and brand alignment
  • Stay up-to-date with industry trends and best practices in content marketing and digital media
  • Monitor and analyze content performance metrics, providing insights and recommendations for continuous improvement.
  • Manage marketing calendar to ensure timely delivery of content across all channels

Requirements

  • Bachelor’s degree a plus but not required with the relevant professional experience
  • 2+ years of functional experience in content marketing at a consumer brand
  • Strong combination of strategic, tactical skills, with the ability to take an idea and execute from beginning to end, while contributing your own ideas and tactics on how to improve campaigns along the way
  • Strong storytelling with the ability to integrate product stories and promotional messaging
  • Familiarity with and understanding of brand marketing-adjacent functions, from creative production and paid social to automated email flows and retail merchandising

Benefits

  • 20 days of PTO (pro-rated for year 1), plus 10 paid federal holidays
  • Paid maternity/paternity leave of 6 weeks
  • Health insurance - PPO and HDHP (HSA-eligible) options
  • Dental and vision insurance
  • 401(k) with up to 4% company matching
  • Long-term disability insurance, 100% company-paid
  • Short-term disability insurance, 100% company-paid 
  • 50% discount on Swiftwick purchases for yourself
  • Paid volunteer time off
  • Wellness stipend

Job Tags

Holiday work, Temporary work,

Similar Jobs

Two Rivers Ford

Brand Ambassador & Content Marketing Specialist Job at Two Rivers Ford

Brand Ambassador & Content Marketing SpecialistNotbohm Auto Group is a multi-line dealership with three locations found in beautiful and...  ...product or brand. Other job duties include excellent social media and writing skills to create effective content that accurately... 

Minnehaha County

Deputy/Senior Deputy State's Attorney Job at Minnehaha County

 ...Deputy/Senior Deputy State's Attorney to join our team of prosecutors. Minnehaha County prosecutors are an integral part of the criminal justice system closely collaborating with law enforcement, probation, parole, juvenile justice centers, and numerous community... 

CME Group

Quant Model Verification Intern- Clearing Risk - Summer 2024 Job at CME Group

 ...Description CME Group is currently looking for a Clearing House Risk Quant Model Verification Summer 2024 Intern. This candidate will assist in reviewing and testing Risk/Pricing Models that evaluate counterparty exposures to the Clearing House. These include... 

Phoebe Putney Health System

Medical Assistant Job at Phoebe Putney Health System

 ...Diploma or GED (Required) Work Experience 1 year of clinical work experience. Phoebe Putney Health System clinical rotation and/or medical assistant internship experience will be considered in lieu of actual work experience. (Required) Licenses and Certifications

Atlantic MEDsearch

Orthopedic Hand Surgery Job Near Albuquerque, NM Job at Atlantic MEDsearch

Well-established orthopedic practice is committed to adding another associate. Ideal candidate must have completed hand fellowship & be willing to participate in General Orthopedic...  ...include but not limited to microvascular surgery, arthritis surgery, reconstructive...