Job Description

Essential Functions

• Lead strategic oversight of McDonogh's website, including content creation, news updates, maintenance, and SEO optimization
• Drive and manage comprehensive website relaunch project
• Analyze digital performance using Google Analytics and related tools to inform data-driven marketing decisions
• Develop and execute social media strategy, including content calendar management and community engagement
• Create and implement digital and print advertising campaigns aligned with institutional goals
• Leverage AI tools and emerging technologies to enhance digital marketing while maintaining brand authenticity
• Other duties as assigned  

Bachelor's degree in communications, marketing, or related field with 6-8 years of relevant digital marketing experience; Master's degree preferred.

Additional Experience

• Experience with website content management systems, social media platforms, and digital analytics tools
• Must have a strong portfolio demonstrating exceptional writing skills (samples required)

Additional Requirements

• Creative problem-solver with strong strategic thinking skills
• Demonstrated eagerness to embrace and adapt to rapidly evolving digital tools and technologies
• Demonstrated success working both independently and collaboratively within diverse teams
• Enthusiasm for engaging with an independent school community
• Must be able to comply with background check, including finger prints, as required by the agency and / or state regulations.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• Track record of building strong relationships with stakeholders across all levels

Working Conditions

Evening and weekend hours may be required from time to time. Lifting and carrying of equipment is not typical, but may be required on rare occasions. Lifting up to 25 pounds. Other working conditions include climbing stairs, walking around campus, sitting, standing, and significant computer use including extensive close use of a computer monitor. Reaching, grasping. Working in outside weather conditions.

About McDonogh School

McDonogh School is a community that finds joy in work, in play, and in the discovery and realization of personal potential. Strong, mutually respectful relationships among and between students and teachers inspire a passion for learning, a dedication to personal integrity, and a commitment to excellence. Embracing diversity of background, culture, and thought, the school builds upon its founder's original mission to provide a life-altering opportunity to develop in its students the will "to do the greatest possible amount of good." Founded in 1873 and situated on an 820-acre campus, McDonogh is a day and boarding institution that employs 330 faculty and staff; serves 1,370 students in grades PK-12; has a substantial operating budget and endowment; and just completed a $75 million capital campaign, the largest of any independent school in Maryland. Long been recognized as one of the finest schools in the nation, McDonogh has a reputation for being highly innovative and "on the move." McDonogh School strives to employ a faculty, administration, and staff exhibiting sound ethical standards and character traits such as moral courage and self-reliance, intellectual confidence ... and curiosity with a love of learning, and the ability to think critically, communicate effectively, and engage in a wide scope of educational, athletic, and artistic endeavors. Members of the McDonogh community strive to have the highest of moral principles, and to exhibit cooperativeness, loyalty, open-mindedness, and sensitivity, as well as attention to physical, mental, and emotional health, growth, and well-being of self and others.

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