Job Description

Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions.

Direct the strategic planning, execution, and management of ticket sales operations across multiple Championships, driving revenue generation and maximizing customer satisfaction. Lead partnership management with external vendors such as SeatGeek and On Location to implement cutting-edge technologies and innovative ticketing solutions that optimize the fan experience, increase sales, and streamline operations. Ensure all internal and external stakeholder goals are met and exceeded through data-driven decision-making and effective collaboration across departments.

RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):

Revenue Generation:

• Lead and drive ticket sales revenue growth by creating and implementing innovative ticketing strategies, including dynamic pricing, bundled offers, and VIP experiences to boost customer acquisition and retention.

• Collaborate with marketing, corporate partnerships, and hospitality to align ticket sales strategies with broader revenue goals, ensuring consistent year-over-year growth.

• Develop and refine strategies to optimize the customer lifecycle, including pre-event promotions, ticket resale partnerships, and targeted re-engagement campaigns.

Vendor & Partner Management:

• Serve as the primary point of contact for external ticketing partners (e.g., SeatGeek, On Location), ensuring efficient coordination and execution of ticketing plans. Regularly assess performance metrics to ensure optimal ROI.

• Oversee the integration of partner platforms into PGA ticketing operations, ensuring seamless and efficient customer experiences and smooth operations, especially during high-traffic events.

• Negotiate and manage contracts with third-party vendors to maximize revenue opportunities and enhance service delivery.

• Oversee ticket operations, including collaboration with Creative Services on ticket design, managing ticket allocation and quantities, and processing fulfillment through the ticket vendor. 

Data-Driven Sales Strategy:

• Leverage ticketing analytics and CRM tools to identify growth opportunities, monitor sales performance, and execute marketing initiatives that maximize sales and optimize pricing.

• Conduct regular market analysis to adapt ticketing strategies to market trends, consumer behaviors, and competitor activity.

• Analyze post-event sales data, customer feedback, and scanning reports to improve future ticketing strategies, refine pricing models, and identify opportunities for operational improvements.

• Direct comprehensive market research endeavors to inform pricing strategies, leveraging historical data and market insights.

• Responsible for the strategic planning and blueprint for the development and execution of Ticket Sales activities for the Senior PGA Championship, Women’s PGA Championship, PGA Championship and Ryder Cup. 

Operational Leadership:

• Develop and oversee end-to-end ticketing operations, including ticket allocation, digital ticketing solutions, and on-site support during major PGA events, ensuring all operational needs are met.

• Ensure coordination with customer service teams (e.g., Call Center) and event operations to resolve any ticket-related issues promptly.

• Oversee the credential system and ticket operations during championship week, including ticket inventory, scanning operations, and troubleshooting.  

• Collaborate with various departments (e.g., parking, credential management, corporate hospitality) to ensure seamless operational execution. 

• Manage the development and distribution of event collateral, including the Spectator Guide and Promotional/Marketing Calendars. 

Fan Experience Optimization:

• Lead efforts to enhance fan engagement through ticketing innovations, including mobile ticketing, exclusive VIP access, and fan loyalty programs to increase repeat attendance and customer loyalty.

• Collaborate with marketing and event experience teams to integrate ticketing into broader fan experience strategies, optimizing the customer journey from purchase to event attendance.

• Shape championship ticket sales and develop ticket process timelines, including pre-registration, media day launches, and digital campaigns. 

• Implement strategic enhancements based on post-event recaps, scanning data, and customer feedback perpetually elevating the championship experience.

INCLUSION:

Employees contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.

SHARED VALUES:

Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values challenges and opportunities impacting you and your team.  Keep Leadership aware of the pulse of the workforce; recognizing, discussing, and addressing any cultural concerns.

SUPERVISION: 

This is a supervisory position responsible for the performance management and hiring of employees within the department.  

FINANCIAL RESPONSIBILITY:

Assist with the preparation and oversight of the Department budget and for monitoring results.

EDUCATION AND EXPERIENCE:

Bachelor’s degree (B.A.) in Business Administration or related field or equivalent combination of education, training, and experience.

Seven years of related experience in business, marketing, promotions and/or event administration. Prior experience in the strategic planning and executive of complex ticketing sales and operations.  Including, strong analytical skills with a keen ability to derive actionable insights from data.   

Three years of team management experience.  

SKILLS, KNOWLEDGE AND ABILITIES:

Must know about ticketing and credentialing programs.   Must have the ability to negotiate with vendors on contract terms.  Knowledge of community challenges and opportunities relating to the mission of the organization.  Ability to set targets, design growth plans and capture new business. Skills in communication, with the ability to effectively engage and influence stakeholders at all levels. Knowledge of web-based software and web-design tools.  Proficient in Google Workplace, Microsoft Office Suite, Excel, PowerPoint, Adobe Photoshop, and ACT (database management) to enhance operational efficiency and customer experience. 

Ability to travel up to 25% required, including overnight travel for up to two weeks at a time.  Ability to stand for extended periods of time during events. During event week, the ability to work up to extended hours for several days in a row.

*The scope of the various Championships will vary, however, the general duties, skills, knowledge and abilities to perform the functions of this position remain constant.  The word Championship throughout this description is defined to mean Senior PGA Championship, Women’s PGA Championship, PGA Championship or Ryder Cup. 

This position is not eligible for immigration sponsorship.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.

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