Email Marketing Specialist Job at The Forum Group, Norwalk, CT

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  • The Forum Group
  • Norwalk, CT

Job Description

Retention Marketing Specialist

A dynamic lifestyle brand is seeking a Retention Marketing Specialist to drive revenue through Email and SMS marketing . This role focuses on customer engagement, retention, and growth through targeted campaigns and data-driven strategies.

Responsibilities:

  • Develop and execute email, SMS, and loyalty campaigns to engage and retain customers.

  • Collaborate with creative teams to produce compelling content.

  • Segment audiences and personalize messaging for improved engagement.

  • Analyze campaign performance and optimize strategies.

  • Manage email lists and ensure compliance with regulations (GDPR, CAN-SPAM).

  • Align email marketing with overall brand and business goals.

  • Optimize flows, signup forms, and retention strategies .

  • Stay updated on industry trends and best practices.

Qualifications:

  • 3+ years in email marketing or a similar role.

  • Bachelor’s degree in marketing, communications, or a related field.

  • Strong writing, analytical, and project management skills.

  • Proficiency in Klaviyo and marketing automation tools.

  • Familiarity with email/SMS regulations and best practices.

  • Knowledge of email design, HTML, and CSS is a plus.

If you’re passionate about driving customer engagement through retention marketing, we’d love to hear from you!

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